Post by account_disabled on Jan 7, 2024 22:55:45 GMT -5
The coronavirus has changed the world . In addition to revolutionizing our way of living and relating, it has also directly affected the work of many people. The resounding economic consequences of the pandemic have put many companies in check, forcing them to close or, in the best of cases, to rethink their structure. “Small and medium-sized companies, more dependent on daily sales and without large liquidity reserves, can be subjected to serious financial stress,” explains María Guzmán of SumaCRM , adding that “when some workers continue on ERTE and others face In an uncertain situation, the self-employed are trying to adapt to the new normal; But the truth is that the entrepreneurial spirit is as present as ever in Spain.
Proof of this is that 63% of entrepreneurs have launched themselves again into creating a business in the era of Covid-19. Although uncertainty Phone Number List is considered a brake when starting a business, SumaCRM experts are committed to taking risks and analyzing what the new scenarios are and how an entrepreneur can add value. “In our case, when the pandemic began, we met with the sales and marketing team, taking the uncertainty as an opportunity to help either our prospects or as clients,” says Guzmán, adding that “for example, we implemented personalized training with each company in which its business model was face-to-face and thanks to the CRM we could help it take that step to become a digital company.”
In this sense, the CRM company offers five key steps when undertaking this scenario : 1. Analyze the current market : Answer the following questions: What is the competition offering? How are they communicating? What are they doing differently before and during this period? What are their prices? Do they handle any inbound marketing strategy ?, etc. 2. Define your unique selling proposition (USP): This point is key since it serves to distinguish yourself from others and most importantly, to convince the customer that what you offer is the best product or service they can buy. Customers have a simple question for any business: 'How is your product better than your competitors'?'. To survive in a very competitive market, this question must be answered clearly and forcefully.
Proof of this is that 63% of entrepreneurs have launched themselves again into creating a business in the era of Covid-19. Although uncertainty Phone Number List is considered a brake when starting a business, SumaCRM experts are committed to taking risks and analyzing what the new scenarios are and how an entrepreneur can add value. “In our case, when the pandemic began, we met with the sales and marketing team, taking the uncertainty as an opportunity to help either our prospects or as clients,” says Guzmán, adding that “for example, we implemented personalized training with each company in which its business model was face-to-face and thanks to the CRM we could help it take that step to become a digital company.”
In this sense, the CRM company offers five key steps when undertaking this scenario : 1. Analyze the current market : Answer the following questions: What is the competition offering? How are they communicating? What are they doing differently before and during this period? What are their prices? Do they handle any inbound marketing strategy ?, etc. 2. Define your unique selling proposition (USP): This point is key since it serves to distinguish yourself from others and most importantly, to convince the customer that what you offer is the best product or service they can buy. Customers have a simple question for any business: 'How is your product better than your competitors'?'. To survive in a very competitive market, this question must be answered clearly and forcefully.
