Post by samuelbapary3 on Jan 15, 2024 1:06:52 GMT -5
Consumers are increasingly focusing on helping their local communities . According to a Euromonitor report cited by the professional, regional brands have achieved a 57% market share in the Philippines and 74% in Indonesia in 2019 in categories including beauty, fashion and smartphones. As a result of the pandemic, large companies have had to adapt their models to new needs . In Singapore, many local food and beverage outlets turned to major food delivery platforms GrabFood, FoodPanda and Deliveroo to sustain their respective businesses and staff, explains Yang.
Rise of programmatic The blow and changes caused by the pandemic have also caused brands to review their advertising spending. Unable to invest in Decision Maker Email List media such as OOH, marketers have focused on investing in digital advertising , which has led to a special emphasis on performance-related campaign objectives. " Data has become crucial to understanding customers and their behaviors, to create new services, products and experiences that meet their changing needs," says Irene Yang, noting that programmatic will be even more important to analyze this data and optimize campaigns in real time quickly and efficiently.
As people spend more time at home and online accessing content across different screens, robust adtech platforms can provide brands with more effective campaign extraction and activation. 5. Greater opportunity for more effective segmentation In the midst of a review of advertising investment, brands are also finding new ways to reach potential customers . The removal of Google's third-party cookie has increased interest in audience-based contextual targeting. “As consumers continue to focus on content aligned with their passions, contextual intelligence will be an even more essential tool for expanding brand reach as messaging can be directly aligned with content,” he explains.
Rise of programmatic The blow and changes caused by the pandemic have also caused brands to review their advertising spending. Unable to invest in Decision Maker Email List media such as OOH, marketers have focused on investing in digital advertising , which has led to a special emphasis on performance-related campaign objectives. " Data has become crucial to understanding customers and their behaviors, to create new services, products and experiences that meet their changing needs," says Irene Yang, noting that programmatic will be even more important to analyze this data and optimize campaigns in real time quickly and efficiently.
As people spend more time at home and online accessing content across different screens, robust adtech platforms can provide brands with more effective campaign extraction and activation. 5. Greater opportunity for more effective segmentation In the midst of a review of advertising investment, brands are also finding new ways to reach potential customers . The removal of Google's third-party cookie has increased interest in audience-based contextual targeting. “As consumers continue to focus on content aligned with their passions, contextual intelligence will be an even more essential tool for expanding brand reach as messaging can be directly aligned with content,” he explains.
