Post by account_disabled on Jan 8, 2024 3:22:13 GMT -5
APPLE TREE is celebrating, as it has presented its new corporate identity with which it seeks a more innovative and strategic image . Brand image is a fundamental factor in any company, and that is why the agency wanted to opt for a renewal that is closer to the philosophy it has carried out since day one. Driving change, influencing perception, increasing your relevance and growing your clients' business is the new direction the agency is heading. A journey that has just begun and that they want to deposit in the user's mind with a simple glance. And all of this will be carried out through the "New Thinking" initiative, which has been part of APPLE TREE's DNA since its foundation and which articulates the agency's new identity.
The company's history carries under its weight different developments of innovative communication strategies based on this idea. Additionally, it has Email Data collaborated with more than 400 iconic brands around the world. « Our company was born with 'New Thinking' in its DNA, but we had never verbalized it before . In our new corporate image we have given this message the weight it deserves because it is, after all, the reason why we are the way we are," emphasizes Carme Miró, CEO of APPLE TREE, in statements to MarketingDirecto . If 'New Thinking' has been APPLE TREE's inseparable companion in fatigue since its inception, why place this message in the spotlight now? The agency had actually been involved in developing a new corporate identity for quite some time.
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We had planned to launch the launch campaign before the summer, but we had to delay it because of the pandemic," says Miró. However, the coronavirus has not slowed down APPLE TREE's activity in any way. «We are a company with a focus on the future. We have not made ERTEs and our objective is to continue working at full capacity for our clients ," he emphasizes. «New Thinking can be summarized in two big ideas . The first is to understand that, today, in our information society, communication is absolutely strategic for companies. The second consists of a new strategic approach to communication : it means studying the challenges from different angles, building more innovative communication strategies and developing new competitive advantages," explains Miró.
The company's history carries under its weight different developments of innovative communication strategies based on this idea. Additionally, it has Email Data collaborated with more than 400 iconic brands around the world. « Our company was born with 'New Thinking' in its DNA, but we had never verbalized it before . In our new corporate image we have given this message the weight it deserves because it is, after all, the reason why we are the way we are," emphasizes Carme Miró, CEO of APPLE TREE, in statements to MarketingDirecto . If 'New Thinking' has been APPLE TREE's inseparable companion in fatigue since its inception, why place this message in the spotlight now? The agency had actually been involved in developing a new corporate identity for quite some time.
linkWe had planned to launch the launch campaign before the summer, but we had to delay it because of the pandemic," says Miró. However, the coronavirus has not slowed down APPLE TREE's activity in any way. «We are a company with a focus on the future. We have not made ERTEs and our objective is to continue working at full capacity for our clients ," he emphasizes. «New Thinking can be summarized in two big ideas . The first is to understand that, today, in our information society, communication is absolutely strategic for companies. The second consists of a new strategic approach to communication : it means studying the challenges from different angles, building more innovative communication strategies and developing new competitive advantages," explains Miró.
